Sony Optical Archive Inc.

Effective: March 2016

Last Updated: March 2016

Your Privacy

At Sony, we believe you have a right to know what type of information we may collect when you interact with us and/or use our products and services, and our practices with respect to that information. This Privacy Policy applies to all data collection, use and sharing by Sony Optical Archive Inc. (“OAI”) in any medium, online, mobile, or offline, including any website, feature, application, widget or online service that is owned or controlled by OAI and that posts a link to this Privacy Policy. Sites which are linked to/from our sites including sites of other affiliated companies may have different policies; therefore, please review the privacy policy notices on those sites for details.

While OAI does not generally require that you provide us with personally identifiable information, (for example, in order to visit and use the OAI website), please note that in order to participate in some activities or use certain features, it will be necessary for you to provide this information.

Notice to California Residents – Your California Privacy Rights:

If you are a California resident, you have the right to receive: a) information identifying any third party company(ies) to whom OAI may have disclosed, within the past year, Personal Information (as defined herein) pertaining to you and your family for that company’s direct marketing purposes; and b) a description of the categories of Personal Information disclosed. To obtain such information, please email your request to privacy@everspan.com.

Collection of Information

OAI may ask you to provide “Personal Information”,

meaning individually identifiable information such as your name, email address, mailing address, telephone number, or persistent identifier (such as a customer number held in a cookie) which is associated with individually identifiable information, to, among other things, enable you to obtain product or service support. OAI may combine the information you provide with other information we may collect from you or your devices or from third parties so that we can more effectively tailor our websites, services and offerings to you.

OAI will not share the Personal Information you provide with any other parties, except

(a) to other “Affiliates” (i.e. (i) Sony Corporation, (ii) any company of which 50% or more of its outstanding shares are owned by Sony Corporation, directly or indirectly, and (iii) any company with the name “Sony” as a part of its trade name) who may want to contact you about products, services or other offerings that may be of interest to you (Sony and such Affiliates being collectively referred to as “Sony Group”), (b) with your consent (see below), (c) as may be required by law or court order, (d) to persons or companies OAI engages to carry out or provide support for the operations of the sites or our business, or (e) to appropriate third parties, including law enforcement or other government agencies, in connection with a criminal investigation, fraud prevention, or other legal action or if OAI reasonably believes it is necessary to do so to protect OAI, its customers, or the public.

Unless you instruct us otherwise,

OAI may contact you to provide information about products, services, promotions, or other activities or offerings that may be of interest to you. You can instruct us whether or not you wish to receive such information by contacting us via email at privacy@everspan.com. In addition, with each commercial email you receive from OAI you will be given the opportunity to indicate if you do not wish to receive future commercial emails from OAI.

With your consent,

OAI may share your Personal Information with third parties outside of the Sony Group who may want to contact you about products, services or other offerings that may be of interest to you. OAI will seek to obtain your consent at the place where the information is collected either by an “opt-out” or “opt-in” method, or by other means (such as an email request). Each of these companies may have their own privacy policies. We do not control and are not responsible for these other parties, their privacy policies or their use or treatment of your Personal Information or other information. We and our Affiliates make no representation regarding how any third parties use, manage, store, treat or maintain your Personal Information or other information and you should therefore carefully review all such third parties’ privacy policies. If you consent to receiving communications from any of these third parties, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications. If you wish to withdraw your consent from any further sharing of your Personal Information with third parties for marketing purposes, you should contact OAI via email at privacy@everspan.com.

For instructions on how to request changes to the Personal Information you have provided to OAI,

please send an email to privacy@everspan.com or write to us at:

Sony Optical Archive Inc.
1730 North First Street
San Jose, CA 95112

System Information

We may collect your computers’, network enabled devices’, systems’ and/or networks’ IP addresses and message information for system administration, record keeping, capacity planning, volume and other operational reasons, as well as for advertising and royalty reporting as necessary in the conduct of our business. When you use our websites or services, our systems may record this information. This may allow us, among other things, to determine which other websites linked you to us. We collect and maintain Personal Information and/or other information about visitors to our websites, devices and users of devices that access or use our services and websites, as well as anyone who sends us information or communications, and recipients of our communications. Much of this information we may gather directly by asking (e.g., interests, purchasing habits, difficulties in using a particular feature), but we also aggregate information in a non-personally identifiable manner using our technology, such as visitors’ and users’ browsing or use activities, the domain or mobile phone area code or device number and carrier from which a visitor accesses or clicks through to a website, page views, downloads, streaming and the like. We use such information to enhance and customize our websites and services and the advertising and promotions we make available to attempt to create a better experience. We aggregate information (meaning it does not identify any individual) to analyze trends and statistics to improve your online experiences, our websites, services, and customer support. If you visit our websites or provide us with Personal Information about yourself, it is likely that “cookies” (how we use “cookies” is described in the section below entitled “Cookies”) allow us to identify you and associate your devices, information and preferences.

Cookies

When you visit any of our websites, advertisements appearing thereon, or receive emails from OAI, we may use technology commonly referred to as a “cookie” which stores small bits of data on your computer. While actual “cookie” technology is currently among the most common, we may use a wide variety of technological tools, means and mechanisms (e.g., XML technology, clickstream data, etc.) to help us to customize your experience to better match your interests and preferences and otherwise improve and enhance the services we provide. We will use the term “cookie” to refer to any and or all of these tools, means and mechanisms, whether they are currently available and in use, developed or discovered in the future or otherwise. We use cookies in a variety of ways. For example, we use cookies to save your information and to help us keep count of your return visits to our websites and, in some cases, to our advertisers’ or partners’ or co-branded websites, which helps us determine which services, promotions, features, content and functions users like best. In general, browsers or separately purchased software tools may allow you to erase cookies from your hard drive. You acknowledge and understand that erasing cookies may limit or restrict your ability to use any or all the features and functions of our websites and services. We may also use technology to detect the absence or presence of any versions of software or software updates installed on your computer and to track and monitor content you are downloading, streaming, using or otherwise accessing. Any or all of these activities can occur periodically or when necessary, without any other specific notice to you. We may also use cookies to identify your computer each time we automatically update or attempt to update your software. Cookies allow us to transmit and arrange for automatic installation of updates, modifications and even full re-installations of software on your computer to address security, digital rights management, and interoperability or performance issues or to enhance the range of features and functions available through our websites. Any or all of these activities can occur periodically or when necessary, without any other specific notice to you.

Research and Tracking Techniques

OAI may also itself use, or engage third parties to use, web beacons, pixel tags, passive capture technologies or other technologies for purposes such as researching and tracking certain usage, site interaction, and other activities on our websites, on certain network enabled devices, and in emails you receive from us. The information collected by OAI or requested from third parties through these technologies is typically in an aggregate, non-personally identifiable form. However, in some cases, the information collected may include personally identifiable information provided by the user where OAI deems it advantageous to collect such information for purposes such as improving the usability of our website and customer support.

“Do Not Track” Signals

Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, OAI currently does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit http://www.allaboutdnt.com.

In addition, note that third parties may collect personal information about your online activities over time and across different websites when you visit our websites or other online websites and services.

Use and Disclosure of Anonymous Aggregated Information

OAI may also collect, aggregate and maintain anonymous information about you, such as your interests, purchases, downloads, page visits, and the like. This data can then be used to, among other things, tailor OAI’s promotions, advertising, and communications to deliver a better experience for you. OAI may also share such aggregate information with advertisers, business partners, sponsors, and other third parties; for example, to inform them about the percentage of male/female visitors to our sites.

Advertising, Analytics and Similar Third Party Services and Your Choices

We may partner with third party advertising companies to either display advertising on our websites or to manage our advertising on other sites, and we may use third party analytics service providers to evaluate and provide us with information about the use of our websites and viewing of our content. Ad network providers, advertisers, sponsors, analytics service providers and/or similar third parties may set and access their own cookies, web beacons and embedded scripts on your device, may collect, set and use unique or non-unique identifiers, and they may otherwise collect or have access to information about you. We and our network advertisers may target advertisements and offers to you, both on our websites and elsewhere online, based on your visits to our websites and online services and those of third parties. Cookies, web beacons, and other technologies, including those set by third party network advertisers, may be used to, among other things, target advertisements, limit the number of times you see the same advertisements, conduct research regarding the usefulness of certain advertisements to you, track how our users interact with our websites, link various devices you may use, and learn more about users. We may share information about our users with third party companies for the same purposes. We may use a variety of companies to serve advertisements. Some of these third parties may collect personal information from you over time when you visit our websites and services or other websites and services. This Privacy Policy does not cover any use of information that such third parties may have collected themselves from you. You may be able to opt out of certain targeted advertising by visiting TRUSTe’s website here. These opt-outs may be device specific and may not work on all devices. Please be aware that if you choose to block cookies, some advertising preferences that are dependent on cookies may not be able to be respected. Also, know that even if you opt out of targeted online advertising, you will continue to receive generic ads online.

Security, Retention and Monitoring

Unless otherwise required by law, we are not responsible for monitoring or recording any activity (including but not limited to any communications) on any website, feature, application, widget or online service (“OAI Properties”) owned or controlled by OAI Optical Archive Inc., although we reserve the right to do so. To help protect you and others, we monitor use of such Properties, and we use the Personal Information and other information we collect, in order to: identify fraudulent activities and transactions; prevent abuse of and investigate and/or seek prosecution for any potential threats to or misuse of OAI Properties; investigate violations of or enforce applicable terms of service and this Privacy Policy; and otherwise to protect the rights and property of OAI, its Affiliates, partners, and customers. Monitoring may result in the collection, recording, and analysis of online activity or communications through the OAI Properties. If you do not consent to these conditions, you must discontinue your use of the OAI Properties. We seek to maintain reasonable security measures designed to help protect your information (including Personal Information) against unauthorized or accidental disclosure, access, misuse, loss, or alteration. There is no such thing as perfect security. Although we strive to protect your information, we cannot ensure or warrant the security of such information. We may retain information about you as long as it is necessary for us to fulfill the purposes outlined in this Policy. In addition, we may retain your information for an additional period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements. Where and when required by applicable law, we shall delete your information. Even if we delete your information from active databases, the information may remain on backup or storage media.

Notice Regarding Children

Our websites are not intended or designed to attract children under the age of 18. We do not collect any personally identifiable information from anyone we know to be under the age of 18.

Consent to Processing

By providing any Personal Information to OAI, all persons, including without limitation persons in the member states of the European Union, fully understand and unambiguously consent to the collection and processing of such information in the United States of America, and/or in territories or countries outside of the United States of America, and understand and acknowledge their consent, notwithstanding that some governmental authorities may consider the level of protection of such data in the United States not equivalent to that required within the European Union or any other jurisdiction.

Consent to Assignment

By providing any Personal Information to OAI, you will be deemed to have consented to OAI’s disclosure and transfer to, as well as the use by, (a) any party who acquires all or any portion of any OAI service or business unit, whether through merger, acquisition, assignment, or sale, of your Personal Information or other information about you that we have obtained and that is governed by this Privacy Policy and which is related to such service or business unit ; and (b) any party who acquires all or substantially all of the assets of OAI, whether through merger, acquisition, assignment or sale, of your Personal Information or other information about you that we have obtained and that is governed by this Privacy Policy.

Your Communications

We may, but we do not have an obligation to, monitor your communications, such as messages, to, from, within or directly related to our services and websites to ensure that our policies regarding use and our terms and conditions are being complied with and not being violated (e.g., no obscenity, defamation or abusive language, no content that may infringe rights), and we have the right to block, remove and/or report any such communications and activities as appropriate. We may keep records of users’ messages and, among other things, the email addresses involved.

Links to Other Sites

From time to time we may offer links to other websites from our websites. Other websites may also reference, advertise, or link to our websites. However, we do not endorse or sponsor other websites, are not responsible for the privacy policies, practices or the content of such websites, expressly disclaim any statements or assertions made on such websites, and deny all liability associated with your use of, and the content on, such other websites. You may arrive at one of these websites through clicking on a banner advertisement, as part of a co-branding arrangement, or simply by selecting a link on any of our website pages. These websites might issue their own cookies or collect Personal Information, so please use caution when visiting an external site.

Policy Governs Use: Changes to Privacy Policy

The terms of this Privacy Policy will govern the use of any information collected while it is in place. OAI reserves the right to change this Privacy Policy at any time, so please re-visit this page often. In case of any material change, we will change the “Last Update Date” in this Privacy Policy and/or post a notice. Changes to this Privacy Policy are effective as of the stated “Last Update Date” and your continued use of the OAI Properties on or after the “Last Update Date” will constitute acceptance of, and agreement to be bound by, those changes.

Questions:

If you have any questions or comments about our Personal Information practices or about this Privacy Policy, please feel free to send us an email at privacy@everspan.com or write us at:

Sony Optical Archive Inc.
1730 North First Street
San Jose, CA 95112